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Stand proud’ is used for attracting LGBT+ customers and encourage them to buy a Pride Apple Watch band. The writing style is associated with capturing attention through short slogans. The graphics are clean and simplistic, which is attributed to Apple’s brand aesthetic. Therefore, the website captures a broad audience depending on their interests, which is essential to consider when marketing a new product. The Hermes version of the Apple Watch is targeted at customers who care about designer accessories, while the collaboration with Nike is intended for clients that are fitness-oriented. These segments include the variations of the Apple Watch, software, accessories, as well as a compare section for customers to choose between the available models and versions. If to analyze the website presenting the Apple Watch, it is imperative to mention that the information is differentiated into distinct segments that will be both appealing and easy to understand. Apple Watch Demographics Segmentation on Website

It is also expected that these customers are high earners and thus can afford to buy the latest versions of the gadget. In terms of the life-cycle stage, potential Apple Watch buyers are at their final years of college, newly-married couples, have a family with children, or have a family with children and grandchildren. Both males and females are included in the target segment. The type of segmentation in the case of the Apple Watch is demographic, with customers aged between 20 and 45 being at the center of the targeting.

Apple Watch Target Audience AnalysisĪpple has a specific target audience, on the interests of which it focuses in to achieve profitability. The only viable competitor of the Apple Watch is the Fitbit, which is suitable for the target segment of customers oriented on fitness. Within this market environment, Apple managed to retain its share crown, with the Watch remaining at the forefront of the rest of the products. Much of the growth is associated with consumers following the trend of accessorizing with smart devices. The impressive growth of the industry is associated with producers shipping twelve million smartwatches during the second quarter of 2019, which is a 44% increase compared with the second quarter of 2018, as reported by Strategy Analytics. The importance of the Apple Watch is undisputed in the global market of smartwatches.